!]U9[MZ\waQ>yICK{",|.NH&ec* 'C/M;WrQJ6bs\ 886} Generally, there is no review before modifications are accepted. A validation of your key message C. Backgrounders D. Photos, charts, and graphics, 25. How or what can your community learn from these events? What do they already know about the topic? If there is a reason that the media cannot be allowed access to the scene, consider using a media pool to restrict access while allowing them to get the images and interviews they desire. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. Treat all media fairlydo not play favorites with reporters. %PDF-1.6 % Examples of JIS configurations are: The previous examples of JIS configurations demonstrate that sometimes a location is needed to facilitate the operation of the JIS. They focus on specific issues or programs to move the public to take action. Select it carefully and choose your background wisely. It was four, five, and six teams from every news, particularly the TV stations sending out that many cameras with that many reporters from each station and it just was incredible, not to mention the newspapers, the radio stations, the smaller papers in the area plus national media. Describe traditional media available for communication. The most popular social networking sites have groups, which offer chat boards for members. Tammy Kikuchi: The Joint Information Center and the Command Staff out there would hold daily briefings for the media, and quite honestly that took much of the heat, if you will, off the Governors office. Questions to answer when evaluating a public awareness campaign include the following: You can collect data about your campaign in different ways. Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. Public information can help people make the right decision at the right time. Check off the things you would plan to include in your Go Kit and add other items as you see fit. Break your ideas into one subject per sentence. The Mayors Office developed an outreach campaign known as Red Stick Ready. Select the right media to reach the target audience. During an incident, the media wants: At an incident scene, after you have conferred with the Incident Commander to assess the situation, you can begin to manage the situation by making contact with the media. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 Dont date your materials by using the year or referring to news events that will become out-of-date quickly. In such a scenario zombies would take over entire countries, roaming city streets eating anything living that got in their way. Jeff Leduff: We are the first line of information for the rest of the team because were out there all the time. Derrick Jensen: The feedback we received from them, from the local media that we work with on a regular basis and have a pretty good relationship from them . FEMA does not endorse any non-government Web sites, companies or applications. Describe how to manage the news media at the scene of an incident. When will you implement your campaign? Sometimes logging in for a session is recommended, to create a wiki-signature cookie for signing edits automatically. Successful written communication conveys your key messages and: More information on writing clearly and effectively is presented in Lesson 3. C. is a failed theory and should not be used by modern public information officers. For example, you can post videos, use social networking sites, and/or create a blog. * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive. Use the media area for all media releases and conferences. The fire started near Harvest Junction on the railroad and the fumes from the burning hazardous materials in the cars threaten a number of nearby communities, according to local authorities. Campaign topics can range from recruiting volunteers to fire safety. Add to the measurable statistics C. Enlist support and involvement of organization personnel while communicating a consistent message D. Demonstrate commitment to the organization, 16. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). They have access to the officials. A directory of your organizations Internet presence. Describe the role of the PIO in an emergency. Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action. Spelling- and grammar-checking tools (printed and computer software). This lesson presents information on how to effectively communicate with the whole community regarding the importance of being prepared for an incident. The median salary for a public information officer is near 60,000 a year in most states and between 80,000 and 90,000 a year in higher cost of living states. Themes weaved throughout the series include the 95/5 concept and an emphasis on whole community strategic communication planning. the feedback has been, you know, we appreciate this. As a PIO, when you get to the scene, you will first make contact with the Incident Commander to gather information and assess the situation. A social networking site is a great tool for: Now you know about the many tools available to get your message out. The public information officer for an organization A. should clear all public documents with neighboring agencies before release. Media pools are used to restrict access to an area due to space limitations or safety issues. hbbd```b``+@$S4X$ vA$[0,v DI%09D`vH2& H/ `{I 30 0 `B Look at the audience, but dont lock eyes with any one person and dont look into the camera. I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. Public information entails the processes and systems that enable effective communications with various target audiences. Emergency Manager jobs 33,535 open jobs hbbd```b``"_H|LI&x9"$ ;Dr?*&Fvql2r S3 PIOs shouldA. compile a go kit to allow for lengthy deployments to a long-term incident. . May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). Determine information to be communicated to the public. 17. Thats right, I said z-o-m-b-i-e a-p-o-c-a-l-y-p-s-e. You may laugh now, but when it happens youll be happy you read this, and hey, maybe youll even learn a thing or two about how to prepare for arealemergency. They can be timelesslike encouraging children to be active. How to Remember Better: A Study Tip for Your Next Major Exam, (13 Tips From Repeaters) How to Pass the LET the First Time, [5 Proven Tactics & Bonus] How to pass the Neuro-Psychiatric Exam, 5 Research-Based Techniques to Pass Your Next Major Exam, 2023 Civil Service Exam (CSE) Reviewer: A Resource Page, [Free PDF] 2023 LET Reviewer: The Ultimate Resource Page, [52 Test Answers] FEMA IS-251A: IPAWS for Alerting Administrators, [26 Test Answers] FEMA IS-284A: Using the Substantial Damage Estimator 3.0 Tool, [32 Test Answers] FEMA IS-1120: Letters of Map Revision (LOMRs), [23 Test Answers] FEMA IS-101C: Preparing for Federal Disaster Operations: FEMA. Avoid acronyms. A goal that makes you stretch is good. Tammy Kikuchi: I would say it, whatever expense it takes for your Public Information Officers to get the training, spend it. Switchboard: (301) 447-1000 Is there any restriction on the information to be released? In other words, express parallel ideas in parallel grammatical forms. Use examples and comparisons to help convey unfamiliar information, to paint a picture, or to help the reader relate to the information. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. Narrator: Red Stick Ready demonstrates how you can develop a strategy that prepares your community for a disaster and effectively provides critical information when an incident happens. Knowing how to effectively speak to media representatives using both verbal and nonverbal communication. The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. 3 Step Guide for Assistance. Last name. Learn and respect your media contacts deadlines. NIMS Description of the PIOs Responsibilities. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. If you use an acronym, make sure your audience understands it. ), John enjoys boating, swimming, and to fish. If a media pool is not an option, consider providing professional-quality images to the media in the form of video and stills. Mayor Holden: We need to get in advance of different things that could happen, and begin to put a television show together to talk about the things that people should be aware of and what they can do. This course can provide a basic understanding of the PIO function for those new to the position. Watching the background. There are all kinds of emergencies out there that we can prepare for. B. Salary Statistics for Public Information Officers. Test the message on a safe audience B. Resident/Non-Resident, Trainer Program, etc. Select the correct definition Emergency Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. Do they have special communication needs (e.g., visual or hearing impairments, or limited English proficiency)? You cantand dont expect them to stay there all of the time. Imagine your living room exploding in flames and your family cut off from the only door down the stairs from your second-floor condominium. Where do they go and how do they get there (e.g., do they spend time on public transportation, do they visit the library, do they go to sporting events, etc.)? This is a release that you post online. 1928 0 obj <> endobj nEAH {27(L( o 5UR\sR%or=uG5($#MJ (2*8T-\< Uses correct grammar and contains no spelling or punctuation errors. In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. Many organizations follow stylebooks that establish how they will communicate with the public in terms of titles, capitalization, punctuation, and so on. They heighten awareness of community hazards and encourage the public to take steps to become more prepared. Emergency Management Institute Traditional media (print, radio, television). This includes: More information on learning about the whole community is presented in Lesson 4. The Incident Commander B. For more information on AP style, go tohttp://www.apstylebook.com. Mayor Holden: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. Identify how messages should be conveyed. You can find the complete list of courses in the Spanish language course list. Speculation C. Summarizing D. Bridging, 12. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 8. 16825 S. Seton Ave., Emmitsburg, MD 21727 Identify the purpose of what you are writing and start with the main message. You can learn how to protect yourself from heat with some resources on our website including our Heat Brochure, Heat Related Illness Tips for Schools and our newly revised Heat Emergency Response Plan. PIOs must possess good oral communication skills because they will need to present critical information and prepare other people to speak: More information on speaking and preparing speakers is presented in Lesson 3. The press saw it. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. There are also professional social networking sites with sections for jobs. In order to keep a consistent two-way flow of information with the media representatives at the scene, it is important to make it relatively easy to communicate with them face to face. Some examples include traditional media using: An important step when communicating is to continually evaluate and adjust your message by monitoring the media. It can be taken alone or before Basic Public Information Officer Training (G290). Email is also an ideal tool for communicating within your organization because you generally have access to your colleagues email addresses. 281757518-Role-of-Catering-Establishment-in-Tourism-Industry-PRINT.docx. We wanted questions answered, we wanted stories to be able to do, and we had one place to go to and that was great. C. is presented as a bad example of public information management. Many times at the scene of an incident a media area can be set up to facilitate the enhanced flow of information between the PIO and the media. A public awareness campaign is a vehicle you can use to get your message out about being prepared. if you do not have a sid, Test questions are scrambled to protect test integrity. Angie Welling: Reporters understand change really well because our days are always changing, but just have that plan in place, know basically what you want to do, whos going to staff it, what will be available, what hours you will be available for the media. Technology allows anyone to be a journalist. Images, sound, and information captured by the public can be used by traditional news organizations, or posted to social media sites, and broadcast globally. The first step in developing a public awareness campaign is to research issues to identify relevant topics for your campaign. Students also learn message development and delivery, legal considerations, press conferences, the operation of a Joint Information Center, stress management, and strategic communication and planning. In order to maintain the integrity of the scene and enhance the possibility for a successful investigation and subsequent prosecution, the scene must be kept clear of all nonessential personnel. 494 0 obj <> endobj Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. These examples are micro-blogs from the Alabama Emergency Management Agency (Example 1), the Mayors Office of Homeland Security in Baton Rouge (LA) (Example 2), and the Massachusetts Emergency Management Agency (Example 3). * The social media links provided are for reference only. Lets look at some general descriptions of social media available: Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. The benefits of social media include the following capabilities: New social media tools are being developed and implemented all the time. Describe the role and function of the PIO. Provide information and updates in a timely manner. Because its money well spent in the end and if your PIOs can learn from other areas of the Nation that are doing things well, send them there, let them learn from the people who have done it before, so that when they come back they can build a system that works for you. It also helps identify the target audience for a particular public awareness campaign. Establish contact with other agency PIOs. Social marketing is the use of commercial marketing principles to: A. (What will motivate them?). Avoid getting involved in these media disputes. Do not be afraid to put bad news first if that is the message. Were people prepared for previous incidents? if4-0lP,H^F1!P`8FF@T br.afQP0G@U@} )F%H (wtP9 lF `PFn*Lks]k^s9LgsXxh|s ]bpa What events nationally and globally are in the news? Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and responsibilities during an emergency. Organizing the information in a news release so that the important information comes first is called: A. AP style B. Inverted pyramid C. JIC style D. Journalistic style, 7. This lesson focused on how to communicate effectively, which involves: In the next lesson you will learn how to use your tools and skills to communicate information about being prepared to your community. Some tips to contribute to your success when managing information during an emergency are: A Go Kit is a mobile response kit that allows PIOs to function in the event that they are working outside of their normal place of operation. ), Prescription medications; basic first-aid supplies, Weather gear (e.g., rain poncho, gloves, sunscreen). The ultimate goal of all public safety endeavors is to save lives, protect property, and preserve the environmentand almost all reporters would agree that their needs will come after these important tasks. A defining characteristic of wiki technology is the ease with which pages can be created and updated. The AP Stylebook is used by most of the news media. Establishing relationships with news media representatives by being accessible and prepared. Once you have identified your goal, write it down! As a PIO, your target audiences include . Possess and enhance certain qualities and skills that make an effective PIO. It is important to note that traditional media sources are not being replaced by social media; instead, traditional media are using social media to connect with their audiences and expand their reach. The 95/5 concept relates to non-emergency and emergency PIO activities 95% of most PIOs' work is in non-emergency times, with only 5% directly related to incident response or recovery. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. In your communication strategy, identify how you will use social media by itself and together with traditional media to prepare your community for emergencies, and to provide them with life-saving information when an incident occurs. Coordinate information being distributed to ensure consistency with other agencies messages. Preparing quality written products including news releases. The process for ensuring that a public information message was accurately conveyed is typically called: A. Responds to the media while respecting restrictions on the release of sensitive information. Disclosing information to the public in ways that are easy to find and use. Unfortunately, these hazardous materials are creating a dangerous situation for all of us. A micro-blog is a type of blog where the message is shorter.

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