The Chief executive and the Chairperson acted as the change agents for the company. - Ensuring British Airways' aircraft cabin appearance and safety standards are met. To get a custom and plagiarism-free essay << - Flight status and schedules. Government and regulation authorities are essential stakeholders of British Airways as British Airways have to comply with various policies and regulations of government authorities. The SlideShare family just got bigger. uuid:53eebfc3-73d6-48c1-9488-9760b3098d33 Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. Web. We recognise that it has an environmental cost, which is why were taking urgent action to tackle the effects it has on our planet. British Airways must keep its shareholders informed about various decision-making activities of the organization by organizing regular meetings and by conducting regular discussions on various key issues. A failure to include CSR into business practices adversely affects a companys performance and stakeholder relationship (Mitchell, Agle & Wood 1997). The CSR strategy of British Airways is evaluated using Carolls pyramid of CSR (Carroll 1991). 1. Web. Alongside, he invests his valuable time working as a consultant for management firms. CSR is defined as the evaluation of the impact of a companys actions on society and the environment. Also in some ways the other economist called Professor Milton Freemans shareholder theory could some how related to this as well, he explained in his theory on how all those stakeholders such as the shareholders, employees, suppliers, customers, government authorities, competitors, and communities are all interdependent on one another, an example for this could be during the pandemic when British Airways almost cancelled all their flights what happened next was thousands of their employees lost their jobs not just for those who were directly working for British Airways but also for those who were working for British Airways suppliers such as the food suppliers and so on. Activate your 30 day free trialto continue reading. Well write a 100%plagiarism-free paper this fast! British Airways was founded in April 1974, although the idea first started when two small airlines joined forces and formed Imperial Airways limited, now British Airways is the second largest airline in the UK after EasyJet, British Airways has many different stakeholders including customers, suppliers, employees, shareholders, local and international communities, government authorities, and competitors. 132-141. British Airways has devised employee reward scheme wherein they award the staff who have achieved extraordinarily results to recognise them and their effort. In other words art and scienc impact on British Airways. In conclusion, it can be said that all the stakeholders of British Airways are important in their own ways and they all perform or in someway impact directly or indirectly on the financial performance of the company, but at the same time their financial performances and impacts vary in sizes, they are all connected to one another and the overall performance depend on all of them working together in order for British airways to do well financially. Click here to review the details. Find out more The BIO Agency The. British Airways has adopted a number of competitive strategies to gain a large number of customers. 1 british airways, stakeholder analysis, petya laleva. Page 1Classification: Restricted Adobe Acrobat 11.0.9 Topics covered in this session are: Why is knowing your stakeholders important? Managing Change at British Airways, An Introduction, organisation development (case study of british airways ), BA Agile Decision Management - Impact 2010, Reasons to diversify in the airline business british airways, Case Study British Airways Stakeholder Analysis, 2015-06-09 Four Steps to Successful Retirement Plan Management, Improving bso services and sme performance through cleaner production, Benefit corporations changing the corporate landscape, NMIMS Solved Sem 3 and Sem 4 Dec 2021 Solution, Covid 19 impact on lenders & borrowers webinar. We call it BA Better World. stream British Airways is to be fined 20m after losing the personal and financial details of more than 400,000 customers in a cyber attack. With the spread of the tourism industry, it has been important to look into the social activity the companies do to ease their negative impact on society. It was formally established in 1974 by merging different associations, including the British Overseas Airways Corporation and British European Airways. Each stakeholder holds a different level of power to influence the operation and decision making of the organization. Nevertheless, there is an inverse relation in that stakeholder 's interests might persuade a firm's financial accounting law-making.. 4, pp. stakeholders such as customers, suppliers, employees and owners. The first is the economic area where they feel that sustainability of their financial performance is an area they must concentrate. British Airways: Stakeholders Objectives. 4 0 obj Use this form to log in to your account or to create an account for the British Airways executive club, Connecting Britain with the world and the world with Britain. With bases in Johannesburg, Cape Town, and Durban in South Africa, Airlink is a premium regional airline with a wide-reaching network of cities in fourteen countries, including South Africa, Zimbabwe, Zambia and Namibia 503-530. The success of an organisation in market is determined by the execution and . Oneworld is a platform wherein frequent travelers with any of the airlines in the alliance would be 1. British Airways has faced certain ethical issues with their key stakeholders. Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. Thus, it has been identified that various internal and external stakeholders of the organization influence the operational and decision-making activities (Kokemuller, 2019). - Simple Flying. The main aim of BA is to become the most responsible airline company in the world by achieving various strategic goals. Some of the key stakeholders in British Airways include its employees, customers, shareholders, suppliers, government, and the communities in which it operates. You can read the details below. << Free access to premium services like Tuneln, Mubi and more. History of British Airways | SeatMaestro. "British Airways CSR (Corporate Social Responsibility) Analysis." /First 774 Being a student of marketing, our professor always gives us assignments on analysis of working styles of various companies. 36 0 obj 3 0 obj Samplius.com is owned and operated by RATATATA LTD 48 Vitosha Boulevard, ground floor, 1000, The company also strives to garner partnerships, which would help it to strengthen their financial position. Figure 4 indicates customers are 'keep satisfied' stakeholders since they are the target audience and expect a 'quality service' thus BA strives to meet their needs. The ability to build strong relationships with stakeholders and influence decisions (essential) British Airways People & Culture Business Partner Applying Process. Web. We will occasionally This article talks about British Airways in which complete information regarding its business is given. Objectives of British Airways and Stakeholders Short term objective of British Airways. Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. Theoretically, BA could be fined as much as 20 million or 4 percent of their global turnover - whichever is higher (and in BA's case this would be the global turnover figure). >> The internal and external environment of the organization and the organistaion's stakeholders. The SlideShare family just got bigger. (British Airways 2012, p. 40). It appears that you have an ad-blocker running. Its partnership with an NGO called Comic Relief UK helped to raise a hefty sum of 4.5 million within 2010-2012. Available seat km Main responsibilities: Team leader on departures - ensuring safe and punctual departures and being accountable for the teams' performance, making effective decisions within time constraints,. STAKEHOLDER Analysis: To analyse British Airways Stakeholders will be used Mendelow's Matrix. In the beginning, the company was owned by the state government, after which it became a . BusinessEssay. The company should also take initiatives to deal with competitive pressures from various low pricing airlines. 2021-03-04T16:31:55Z In this respect, it is of utmost importance to establish an equitable pay system, a culture of inclusion and diversity. British Gas said the company was changing the way it worked "to give our customers the service they want and protect the future of our company and 20,000 UK jobs". It is important that the questionnaire should be structured in such a way that it will earn the customer's trust before moving on to the behavioural questions. British Airways should implement various customized strategies to increase the satisfaction of customers and to retain the existing customers in the company. Their operational profit dipped by 47.1 percent (British Airways 2012). This is a concern as the company has posted a loss in 2012. We want to hear from you. Figure 3: Comparison of economic performance of British Airways and other international Airlines. It appears that you have an ad-blocker running. Also, British Airways should monitor the actions and needs of people of the community to gain higher acceptance from the community. Further wastage and recycling are important aspects of the environmental concern for the company. The basis of CSR lies in the theory of morality and ethics: A corporation can and should have a conscience, and the language of ethics has a place in the vocabulary of an organization (Goodpaster & Matthews 1982, p. 134). average student. This increases the level of satisfaction . /Length 2045 Our entire team is here to provide exceptional service from our signature warm welcome to ensuring that you arrive at your destination safely. The two main suppliers of BA are Boeing and airbus. The initiatives undertaken by the company are part of a broader strategy to brand the company as a socially responsible business and little initiative is done to show its moral duty. Speaking Polymath is a vibrant and insightful blogging platform that presents intelligible articles and extensive guides on a wide spectrum of academic and corporate fundamentals. 404-424. Our unique structure drives growth and innovation to generate superior shareholder returns. 66-87. Further, British Airways also provides various financial and motivational incentives to its employees such as effective remuneration packages, discounts on flights, training opportunities, etc. The fifth most important stakeholders in terms of their financial performance to British Airways are the government authorities which include the UK government, the European union and the rest of other countries that British Airways operates, although the UK government is the main government which has the biggest impact to the company as British Airways is based in the UK and it is also the flag carrier airline of the country, in terms of their financial performance they are very important but they do not perform well all the time but once they decide to perform they could perform much more any other stakeholder on list, for example, during the lockdown of COVID-19 crisis which resulted huge business loses to British Airways the UK government stepped in and gave 300 million funding to cover their staff cost and any other expenses they need as almost all their flights were cancelled and there were no other income to the business and that shows how well governments could perform financially to help businesses such as British Airways which appreciated the governments support as it really helped them when they were in a financial difficulties. I don't have enough time write it by myself. government authorities also influence the running of the business by developing the number of regulations and policies at regular intervals. Stay up to date with all our latest developments and corporate news, Significant shareholdings and treasury stock, Corporate governance and directors' remuneration reports, Strengthening a portfolio of world-class brands and operations, Enhancing IAGs common integrated platform, Net debt to EBITDA before exceptional items, Find out more about our business model and strategy. Keep stakeholders satisfied: Customers, employees, suppliers and shareholders are the key . The five key goals of British Airways include becoming the choicest airlines for longhaul premium customers, delivering outstanding customer service, multiplying presence in global cities, strengthening the lead in the London market and ensuring to meet the customers' needs. Looks like youve clipped this slide to already. iOS Version 14.4 (Build 18D52) Quartz PDFContext, AppendMode 1.1 Looks like youve clipped this slide to already. By accepting, you agree to the updated privacy policy. Mitchell, RK, Agle, BR & Wood, DJ 1997, Toward a theory of stakeholder identification and salience: Defining the principle of who and what really counts , Academy of Management Review , vol 22, no. Retrieved 27 December 2019, from https://www.seatmaestro.com/airlines-seating-maps/british-airways/history/. Corporate governance allows British Airways to establish a structure that distributes the rights of the people. Passenger load factor We've encountered a problem, please try again. (Disclaimer: The reference papers provided by Assignmenthelp4me.com help in serving as a model paper for students. However, many of the responsibilities conducted by the company are ethically correct, but they cannot be solely demarcated as ethical or moral responsibilities. Also, British Airways has established a separate department i.e. It is the second-largest airline in the UK that became privatized in 1987 by Sir John King appointed in 1981. Tap here to review the details. Designed to help the industry achieve its targets of net zero carbon emissions by 2050, four aviation decarbonisation projects supported by British Airways have been shortlisted for Government funding. The company has also changed its fleets to enhance customer and employee safety. APM Women in Project Management Conference 2019 presentation: Jason West, Key elements of it portfolio management Dipak Pimpale, Improved Business Performance Through Effective Portfolio Management, PMO for Supply Chain - Setting Up a Project Mangement Office for Non-IT, Introduction to Business Analysis - Part 2, How to Achieve Measurable Benefits Through Project and Organizational Change. Just send us a Write my paper request. www.HelpWriting.net This service will write as best as they can. Tap here to review the details. Stakeholders of British Airways are: Influences of stakeholders: Part 2 2) Investigate the economic, social, and global environment in which organizations operate. There are various stakeholders in case of this airline firm: Customers In case of British Airways, there are two types of customers including business class clients and economy class . November 5, 2022. https://business-essay.com/british-airways-companys-corporate-social-responsibility/. IAG is a Spanish registered company with its corporate headquarters in London, UK. Furthermore, it may lack current technical capabilities in . Retrieved 27 December 2019, from https://simpleflying.com/british-airways-history/, British Airways. Various employees of British airways include maintenance, flight crews, customer service, pilots, engineers, etc. The companys participation in the London Olympics and Paralympics games had made it successful. /Length 1019 Assignmenthelp4me.com is a prominent and proficient assistance provider to the students of Australia, Canada, India, New Zealand, the UK, the USA, who keenly keep on searching for online writing help and guidance regarding assignment help and academic papers. British Airways has announced a codeshare partnership with Airlink, improving connectivity between the UK, Europe, North America and more than 15 destinations in Southern Africa. The vision, mission, purpose and objectives of BA have been evaluated to indicate how these factors help the company to achieve its strategic directions. The major components of CSR for British Airways are corporate governance, stakeholder management and risk management. The environmental responsibilities, which the company participates in, are related to climate change, minimising noise pollution, bettering air quality and managing waste and recycling. Business Analysis Supporting stakeholders across Growth, CRM and Product, I provide insight into the behaviour of members, forecasts of growth and churn and recommendations to increase acquisition and member retention. British Airways owner IAG suffered a significant shareholder revolt on Tuesday over plans to pay outgoing chief executive Willie Walsh and other executives large bonuses even as it struggles. A first look at our newest launches and initiatives. 2004). Furthermore, British Airways approach is to develop a strong relationship with its stakeholders.
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